My story is not unique. While many people suffer from serious kidney diseases such as polycystic kidney disease (PKD), few people know about it or talk about it.
Thanks to my sister and some very talented and dedicated friends, we are harnessing humor to tell my story and raise awareness of kidney disease. In late 2016, we started brainstorming ways to help my search for a living kidney donor. In a matter of months, the campaign came to fruition with the introduction of BigDumbKidneys.com in April 2017.
In a relatively short time, the Gene’s Big Dumb Kidneys team has increased public awareness through all forms of media including newspaper, radio, recorded blogs, videos, and social media channels. Below we share the media highlights for our “kidney crusade.” This is just the beginning.
